Bachelor programs

full-time or combined

Study at a prestigious college with a 20-year history. Each of the study programs is led by a top professional lecturer who has a renowned name in his or her field. Throughout your studies you will be in close contact with these specialists, as the average class currently consists of 15-25 students. Thanks to this, the lecturers will know you by name and will be able to accommodate you in many ways - for example, Skype consultations can take place at perhaps eight in the evening.
With a degree from our school, you really do not have to worry about the future, as 98% of all of our graduates find a job within 3 months of their graduation. So it is up to you whether you want to step on the spot for the next 3 years or set out on a successful journey.

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Advantages of studying at CIPR


Individual approach

The current average class size is 15-25 students.


Successful graduates

Our graduates become politicians, ambassadors, directors, managers, entrepreneurs, editors, etc.


No more craming

You will gain real skills, practical experience and critical thinking skills.


Experienced lecturers

You will be taught by ministers, diplomats, managers, marketers, lecturers from Cambridge University and many others.

Choice of professional focus  

  • Career diplomat

    We will prepare our students for all challenges including the highest diplomatic tasks. Graduates will be able to act as diplomats, consuls, chargé dʽaffaires and ambassadors to embassies, to hold high diplomatic positions in domestic and foreign institutions or to become permanent representatives in international organizations such as the UN, NATO, EU and others. They will gain excellent knowledge of the social and diplomatic protocol and will have a high level of language skills

  • Political, security and economic diplomacy

    Graduates will acquire important knowledge about current and future security threats, about their influence on regional or world politics and economy and about possibilities of their solution. Graduates will be able to critically evaluate the impact and emergence of security risks, they will be able to work in international companies that invest in high-risk countries, in foreign and domestic government departments or in non-governmental organizations. In today’s globalized world, the importance of diplomats aiming at deepening economic relations between states is increasing. For Czech and European exporters, economic diplomats play one of the key roles in establishing contacts with foreign markets.

  • Cultural and sports diplomacy

    Cultural and sports diplomacy belongs to the so-called soft power of the state and is an effective instrument of parallel diplomacy. Students will learn how to build the so-called national branding of the country, how to increase the attractiveness of the country, its credibility and the promotion of foreign policy goals. In recent years, cultural diplomacy has become an integral part of many countries’ foreign policy. Sports diplomacy is emerging as demand for sports diplomas is rising dramatically. A specific area is the Olympic diplomacy, using international and national organizations (International Olympic Committee, Czech / Slovak Olympic Committee, sports associations, etc.)

  • International Relations Analyst

    Graduates will be able to become specialists in all aspects of international relations, especially the history of international political relations, geopolitics and the specifics of individual territories (China and the Far East, Islamic world, Latin America, Eastern Europe and the Balkans). In practice, graduates will work as advisors and analysts for international relations at major institutions and in the media field. Graduates can also act as security and intelligence analysts.

Choice of professional focus  

  • European projects and their management

    In addition to learning how EU policies are implemented, you will be well versed in managing European projects and spending money. Not only will you be able to work in leadership positions in public administration, but also companies wishing to participate in European projects will be interested in you.

  • European official

    We will teach you everything about the European Union. This will give you the skills to help you get a job in the European institutions. Although many people perceive the word “official” negatively, it should be noted that working in the European Institutions is one of the most lucrative works comparable to high-level managers.

  • Modern technologies in public administration

    Modern technologies enable not only improving the quality of public administration and introducing client access to citizens, especially in the form of e-goverment, but also their active participation in public administration within the framework of open governance. Open governance also includes communication with stakeholders and strengthening public-private cooperation.

  • Governance of the state in a globalized world

    Graduates will learn the specifics of state management in relation to corporate governance. They will understand the differences between the political and professional components of state governance and the role of European integration in a globalized society. Graduates will be able to hold managerial positions not only in public administration but also in supranational or international institutions and in companies.

Choice of professional focus  

  • Digital marketing

    Graduates will gain training in the field of strategic planning as well as use and management of modern digital marketing tools. We will teach you how to work with content as “content is king”. You can manage, implement and monitor other follow-up marketing activities and report and control results using analytical tools. You will learn to work not only with online tools, but also live communication with partners and clients. You can choose to work in an advertising or media agency, another private business, in the public or non-profit sector, or to start your own business.

  • Digital Brand Management

    You can prepare and implement effective online tools and link them to off-line brand support and development tools. You’ll learn how to promote your brand and positioning with digital marketing tools, including budget management and efficiency monitoring. You will be ready to manage the entire brand portfolio as well as to manage and coordinate internal teams within the organization.

  • Marketing and Public Relations (PR)

    You will learn how to prepare an integrated marketing communication strategy and how to plan individual tools, be it advertising, PR, sales promotion, event marketing and more. Prepare to manage marketing and PR campaigns, monitor them, and track their success so you can manage campaigns and PRs in an advertising agency or any other organization. You can manage marketing communication not only in digital but also in real offline environment. Thanks to the gained overview and practical way of teaching, including semester practice, you can choose between management positions in a private company, PR, advertising or media agency, public or non-profit sector, or focus on building your own business.

  • International marketing and management

    You will acquire knowledge and skills of marketing and management in the context of the international environment. Your advantage will be to manage the preparation and management of the entire marketing process on the international market with all cultural and other differences. You will learn to think, plan, communicate and manage marketing processes in a global environment. Thanks to international orientation and language skills, you can think about working in the Czech Republic and abroad, especially in management positions in marketing agencies, marketing departments of private companies, public administration and non-profit organizations.

  • Marketing and business in tourism

    You will get an overview of how marketing and business in tourism work. You can try how to prepare a business plan, marketing strategy, but also a financial plan for realizing your business plan in the tourism market. You can navigate the market and make effective decisions in a dynamic, technology-driven environment. You can apply your skills not only in developing your own business, but also in the private sector in tourism or as an expert – consultant for the whole broad segment of tourism. You can even realize your ambitions in developing tourism destinations in public administration and the non-profit sector.

  • Sales and marketing manager

    You will learn how to plan and implement the company’s business policy, plan and manage marketing strategy and marketing tools in an international environment. You will get an overview of managing the relationship with clients, the media, the local community in the travel destination or the relationship with external suppliers. You will learn how to conduct business negotiations, how to prepare contracts with partners, how to manage the sales and marketing team, but also how to manage the budget, report results and get feedback. With this equipment you get a high ranking on the labor market, especially for positions in tourism services (accommodation, spa services, travel agency, gastronomic services, transport services and others), but also in related sectors (eg cultural services, entertainment services) .

  • Manager of hotel and spa operation

    You will learn how to plan and fulfill the business plan of a hotel, spa, wellness or gastronomic facility in an international environment. You will become acquainted with daily operations focused on operational, business, personnel and other activities. You will experience how to communicate across internal teams, how to manage material equipment, internal processes in accordance with applicable legislation, how to know pricing policy or how to process the fulfillment of goals in relation to the budget. hotel or spa / wellness facility firsthand. Only then can you become a good hotel or spa / wellness manager. Demand for good managers is still high.

Choice of professional focus  

  • Pilot

    The study is focused on theoretical and vocational subjects and practical skills. Especially thanks to the possibility of getting an ATPL license. The study specialization deepens the acquired basic personal and professional ability of the graduate and ensures the unique ability of the graduate. The achieved knowledge corresponds to the qualification at the theoretical and practical level of the performance of the pilot position in commercial air transport. The graduate is qualified in flight planning and has knowledge in the field of air traffic control. The study is aimed at gaining knowledge for the profession of professional pilot for civil aviation, or for other types of aviation activities.

  • Manager of flight and operational services

    The content of the study is based on qualification prerequisites, which are created for EU countries and are enshrined in the regulations for air traffic. The study is focused on theoretical and vocational subjects and practical skills. Theoretical study is organized so that the student has the opportunity to undergo basic practical training on air traffic control trainers. They will gain knowledge of the airspace regulation process and air traffic control process procedures. The graduate is prepared at the theoretical level to perform the function of an air traffic control officer in accordance with European aviation regulations.

  • Air Traffic Manager

    The study is focused on theoretical and vocational subjects and practical skills. Graduates will be able to solve routine technological and economic problems of air transport. Students will acquire knowledge of aviation technology, principles of working team management, will know the legislative framework and legal standards, learn to use information technology in air transport. The study specialization deepens the acquired basic personal and professional ability of the graduate and ensures the graduate’s special competence. The graduate is prepared to perform functions in management, economics, informatics and business in airlines and airports.

How does the selection of students work?


consist of four steps:

1. Fill in and submit a non-binding study application form This step just takes a minute. You can also choose between being interviewed or sending a cover letter.

2. Interview / motivation letter
During the interview we will not test your knowledge in the field you are going to study. It is rather a friendly conversation during which we want to get to know you and your motivation to study the given field more closely. If you opt for a cover letter, we will send you a sample letter by e-mail, including the points that the letter should include. The maximum range is 300 words. Then just send the letter to

3. Result
We will send you the result of the admission procedure within 14 working days of the interview or receiving the cover letter.

4. The beginning of your studies

a) Tuition fees The last step is to choose a study package, that suits you best.

b) Enrollment Successful applicants must enroll in the school register . before admission. This is an important moment because, from that point on, they become full members of the academic community.

“I came to CIPR from a small town and a small school. Two things were important to me when choosing universities: access to students and the composition of lecturers. I could not end up in a better place than here. The school allows me to realize what I enjoy, whether it is a variety of student club events or an internship at the marketing department.”


3rd year, PR

“For me personally, three qualities are important: openness, determination and diligence, and I think that the school develops these three qualities perfectly. I am currently working as a foreign editor for Prima TV and I dare say that I would not have been able to have such a life opportunity had it not been for the College of International and Public Relations.”



“I work in the Office of the President as an analyst in the Foreign Affairs department. I am in charge of the area of Africa and the Middle East, I prepare the documents for the President. I wanted to work at the Castle during my studies and I am grateful that thanks to the contacts I got there, I succeeded! I often remember my studies and I am pleased to meet my classmates, now friends, on various official and prestigious occasions.”



“I have been serving in the Army of the Czech Republic for seven years and now I work at the General Headquarters as an IT specialist. My work is time consuming because I do not choose when and where I have to participate in international exercises or other activities, but thanks to the fantastic attitude of teachers who always try to adapt the schedule and exams to the individual requirements for combined students, I have absolutely no problem to study."


1st year, IRD

“Currently I work as a management assistant in a private company with an international reach. I am a proud graduate of the College of International and Public Relations Prague. I liked the fact that we were taught by professionals, thanks to which I had a idea of how companies and institutions really work during my studies. I still remember lectures by interesting guests from politics and other fields - Jan Mühlfeit, for example, was very appealing to me. ”



"Thanks to the College of International and Public Relations Prague, I got to very interesting places, for example I had the opportunity to experience the dynamic and professional environment of the Czech Management Association and I also visited the Parliament of the Czech Republic."


2nd year, PR

Open Days in the academic year 2019 - 2020


31. 10., 21.11., 12.12., 16.01., 13. 02., 12. 03., 16. 04., 14. 05. and 18. 06.

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Non-binding reservation of personal tour of the school

Come to see our school and at the same time to meet students who will be happy to welcome you and guide you.

Chci přijít na prohlídku školy

Non-binding registration for study

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