Modern trends in marketing. He graduated in 1985 from the study of organic chemistry at the Institute of Chemical Technology in Prague, followed by an internal postgraduate study at the Department of Organic Technology focused on mathematical modeling of processes. In the years 1992-1995 he ran a computer animation studio in Krátký film Praha as an executive producer. After 1995, he led an agency that supplied communication solutions to companies such as SPT Telecom, Škoda a.s., České radikomunikace or AV Media. At present, his doctoral studies focuses on the application of neuropsychological methods in marketing practice.
He has been lecturing at the College of International and Public Relations in Prague since 2006 in Marketing, Marketing Research and Marketing Communication at the bachelor’s and master’s levels. Modern trends in marketing.