Politics and political marketing

Two-year master's degree
Study programme:
International and Public Relations
Standard length of study:
2 years
Form of study:
Full-time or part-time

The follow-up Master’s degree program “Political Science and Political Marketing” is intended for applicants who are interested in working in the field of theoretical and practical political science and politics in the context of international relations and in the area of related media activities. Currently, we do not accept applications for the Academic Year 2019/2020 in this study program.

Key subjects

  • Political marketing
  • Investigative journalism
  • Comparative Political Science
  • Modern trends in marketing communication
  • PR, elites and politics
  • Political communication and political campaigns

Alumni profile

The graduate is thoroughly acquainted with the domestic and foreign policy of the Czech Republic. He / She also knows political science theory and is ready to use it in assessing and solving practice problems. At the same time, the graduate is equipped with knowledge of media activity and usage. They understand marketing, marketing processes and their use in practice. It can be used both in government and non-governmental organizations, in media, in marketing and PR, or in consultancy.

Department of Public Relations and Communication

(Česky) Public Relations je akreditovanou specializací oboru „Veřejná správa a Public Relations“. Škola touto profilací reaguje na rostoucí význam komunikace a ovlivňování společnosti. Absolvování profilace PR a dané specializace vytváří předpoklady pro kvalifikované působení v oblasti komunikace a ovlivňování společnosti na všech úrovních.

(Česky) Absolventi se uplatní nejen ve společnostech specializovaných na tyto aktivity, ale i ve sdělovacích prostředcích, v institucích státní správy a samosprávy, v regionálních a místních institucích, v politických stranách apod.

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