Essentials of Marketing

Essentials of Marketing

Ing. Josef Hrudka




The aim of the course is to acquaint students with the basics of marketing management and teach them to practically use its tools such as marketing strategies, marketing plan, environment analysis, portfolio analysis, market segmentation, marketing mix and other. Another important part of the course is the methodological nature of marketing information system (MIS). The acquired knowledge is suitable for the development of managerial and entrepreneurial skills. Attention will be paid to specific examples of the use of marketing tools and practices in practice.

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