International Tourism



International Tourism

doc. Ing. Monika Palatková, Ph.D.

5 ECTS

Bachelor / Master

 

The course covers different fields of the international tourism with focus on its economic importance in global economy. Tourism can be considered as the phenomena of the world economy, the phenomena of the world consumption and phenomena of the mutual understanding across the nations. Since tourism is one of the most dynamic economic sectors (despite of temporary troubles) its importance in international trade on services, in agenda of international organisation (United Nations) or in segment of developing as well as developed countries is continuously growing. Regional spread of tourism flows, tourism products, communication and distribution channels or positions of exporters and importers of tourism services has changed significantly in recent decades. The new way how to develop tourism business is an unavoidable emphasising of sustainability principles across the international organisations, programmes and above all leading players in global economy. International tourism is a diverse and attractive discipline where you can use and apply your knowledge from various fields.

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