Marketing Research

Marketing Research

Prof. PhDr. Miroslav Foret, CSc.


Bachelor / Master


The importance of marketing research for marketing management. The types of marketing research.  Operationalization of marketing problem for marketing research. Techniques oF marketing research – questioning, observation and experiment. The object of marketing research – representativity of the sample. Stat Síti al processing of empirical data. Practical example of the whole marketing research process.

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