Strategic Management

Strategic Management

doc. Ing. Monika Palatková, Ph.D.


Bachelor / Master


The course explains the issue of management in the public and private sectors and deals with functional and process management with application to practice. Process management is based on knowledge of individual management functions (planning, organization, decision-making, control and others). Students will understand the importance of strategy map, balanced scorecard model, process maps and other methods and tools used in strategic management. Likewise, the course deals with corporate culture and the importance of soft management factors. Risk management, quality management and change management are an integral part of the topics. New approaches to organization management will be explained.

Sorry, this entry is only available in Czech.

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