prof. PhDr. Ľudovít Hajduk, PhD.

Professor - VKI Bratislava


Vysoká škola mezinárodních a veřejných vztahů Praha

Prof. PhDr. Ľudovít Hajduk, Ph.D. works as Vice-Rector for Science, Research and Grant Policy at the Pan-European University in Bratislava. In his scientific and research activities, he focuses on the most current aspects of digital media and marketing communication as well as the ethical and philosophical-ethical connotations of digital marketing and media communication and advertising in practice. The subject of another research focus is the refinement of the methodology of marketing and media research as a specific area of ​​the methodology of science and several meta-leading problems. He is the responsible solver of successfully completed research projects APVV, VEGA, KEGA, Erasmus as well as the main solver of successfully completed national national projects within several operational programs Research and Innovation, Education of European Funds. He works in the Council of Europe as a member of the network of EBA (European Banking Authority) and EU advisers for educational content (EPAN, Strasbourg, France), is a member of the Council for Science, Technology and Arts of the Slovak University Council, is a member of the Scientific Board of the University sv. Cyril and Methodius, the Scientific Board of the Pan-European University and the Scientific Board of the Faculty of Mass Media PEVŠ. He actively participates in major international conferences at home and abroad not only as a member of scientific, program committees and section leaders and speakers (USA, Indonesia, Austria, Poland, Germany, the Czech Republic and many others). As a visiting professor at Zhejiang University Ningbo (China), University of Applied Sciences Leiria (Portugal), as a visiting associate professor and researcher at the University of Salzburg, the University of Cottbus, he completed several study stays abroad (in Aachen, Germany, in Moscow and Katowice). He was a member and later chairman of the Curricular Council - an advisory body to the Minister of Education of the Slovak Republic. As the director of the research State Pedagogical Institute, he conceptually managed the activities of kindergartens and primary schools and grammar schools and school facilities in the Slovak Republic and was responsible for the involvement of Slovak education in Council of Europe and OECD projects.


He is the author of dozens of scientific monographs and publications at home and abroad

Marketing Communication (2020)
Communication and media research (2021)
Media theory (2019), Etika reklamy (2018)
Éducation et dialogue interculturel (2016)