Public Relations

Three year full-time or part-time bachelor degree
Study programme:
International and Public Relations
Standard length of study:
3 years
Form of study:
Full-time or part-time

Public Relations is an accredited specialization in the field of Public Administration and Public Relations. With this profile, the school responds to the growing importance of communication and influencing society. Completing the PR profile and the specialization creates the prerequisites for qualified action in the field of communication and influencing the company at all levels. Graduates will be able to work not only in companies specializing in these activities, but also in the media, in institutions of state administration, in regional and local institutions, in political

Key subjects

  • PR theory and practice
  • Media content analysis
  • Medial communication
  • Marketing communication
  • Genesis and PR basics
  • Basics of Marketing

Alumni profile

The graduate is able to apply the acquired knowledge and skills in public administration subjects in the Czech Republic, the EU and other international organizations (UN, Council of Europe, NATO, OECD, etc.) and in communication with PR-oriented companies, advertising agencies or media.

Department of Public Relations and Communication

(Česky) Public Relations je akreditovanou specializací oboru „Veřejná správa a Public Relations“. Škola touto profilací reaguje na rostoucí význam komunikace a ovlivňování společnosti. Absolvování profilace PR a dané specializace vytváří předpoklady pro kvalifikované působení v oblasti komunikace a ovlivňování společnosti na všech úrovních.

(Česky) Absolventi se uplatní nejen ve společnostech specializovaných na tyto aktivity, ale i ve sdělovacích prostředcích, v institucích státní správy a samosprávy, v regionálních a místních institucích, v politických stranách apod.

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