Marketing Research

Prof. PhDr. Miroslav Foret, CSc.

5 ECTS

Bachelor / Master

The importance of marketing research for marketing management. The types of marketing research.  Operationalization of marketing problem for marketing research. Techniques oF marketing research – questioning, observation and experiment. The object of marketing research – representativity of the sample. Stat Síti al processing of empirical data. Practical example of the whole marketing research process.