Marketing Research
Prof. PhDr. Miroslav Foret, CSc.
5 ECTS
Bachelor / Master
The importance of marketing research for marketing management. The types of marketing research. Operationalization of marketing problem for marketing research. Techniques oF marketing research – questioning, observation and experiment. The object of marketing research – representativity of the sample. Stat Síti al processing of empirical data. Practical example of the whole marketing research process.