{"id":5114,"date":"2022-03-21T11:02:49","date_gmt":"2022-03-21T10:02:49","guid":{"rendered":"https:\/\/vsmvv.cz\/?post_type=aktuality&p=5114"},"modified":"2022-05-05T19:49:07","modified_gmt":"2022-05-05T17:49:07","slug":"nova-vysokoskolska-ucebnica-vydana-aj-pod-zastitou-vsmvv","status":"publish","type":"aktuality","link":"https:\/\/vsmvv.cz\/sk\/aktuality\/nova-vysokoskolska-ucebnica-vydana-aj-pod-zastitou-vsmvv\/","title":{"rendered":"Digital-Art-Content: Nov\u00e1 vysoko\u0161kolsk\u00e1 u\u010debnice vydan\u00e1 i pod z\u00e1\u0161titou V\u0160MVV"},"content":{"rendered":"\n

V\u0160MVV pomohla svou z\u00e1\u0161titou k vyd\u00e1n\u00ed nov\u00e9 vysoko\u0161kolsk\u00e9 u\u010debnice – Digital-Art-Content: Praktikum tvorby marketingov\u00e9ho obsahu a m\u011b\u0159en\u00ed jeho efektivity<\/em><\/strong>, kter\u00e1 reflektuje svou obsahovou koncepc\u00ed z\u00e1kladn\u00ed oblast, resp. kl\u00ed\u010dov\u00fd prvek procesu tvorby marketingov\u00fdch komunik\u00e1t\u016f, prvek v\u00fdznamn\u00fd pro velk\u00e9 kampan\u011b presti\u017en\u00edch agentur i pro propaga\u010dn\u00ed v\u00fdstupy mal\u00fdch lok\u00e1ln\u00edch reklamn\u00edch a kreativn\u00edch studi\u00ed.<\/p>\n\n\n\n

Auto\u0159i u\u010debnice, Mgr. Veronika Szab\u00f3ov\u00e1, PhD<\/strong>., Mgr. Josef Peniak, PhD.<\/strong>, Mgr. Peter Cyprich, DiS. Art<\/strong>, strukturovali obsah u\u010debnice tak, aby byla vyu\u017eiteln\u00e1 nejen pro vysoko\u0161kolsk\u00e9 studenty marketingov\u00e9 komunikace a reklamy, ale aby byla u\u017eite\u010dn\u00e1 i pro \u0161ir\u0161\u00ed c\u00edlovou skupinu \u010dten\u00e1\u0159\u016f, jako nap\u0159\u00edklad laick\u00e1 ve\u0159ejnost, \u010di lidi pracuj\u00edc\u00ed v sektorech vy\u017eaduj\u00edc\u00edch propagaci sv\u00fdch aktivit.<\/p>\n\n\n\n

U\u010debnice kombinuje teorii s prax\u00ed, co\u017e znamen\u00e1, \u017ee krom\u011b v\u00fdrazn\u011b technick\u00fdch a teoretick\u00fdch pas\u00e1\u017e\u00ed jsou v\u0161echny podkapitoly dopln\u011bny p\u0159\u00edklady z praxe, kter\u00e9 vybran\u00e9 t\u00e9ma p\u0159ibli\u017euj\u00ed na konkr\u00e9tn\u00ed praktick\u00e9 uk\u00e1zce, jako\u017e i \u00fakoly a dotazy, jejich\u017e c\u00edlem je podn\u00edtit diskusi a tak\u00e9 podpo\u0159it zapamatov\u00e1n\u00ed si informac\u00ed.<\/p>\n\n\n\n

U\u010debnice je voln\u011b dostupn\u00e1 na tomto odkazu<\/a>.<\/p>\n\n\n\n

Publikace vznikla s podporou projektu APVV-18-0257: Inkub\u00e1tor multimedi\u00e1lnej digit\u00e1lnej produkcie: recipro\u010dn\u00fd transfer vedy, umenia a kreat\u00edvnych priemyslov (garantka: doc. Mgr. Lucia Sp\u00e1lov\u00e1, PhD.).<\/p>\n\n\n\n

Tento blok obsahuje neo\u010dek\u00e1van\u00fd nebo neplatn\u00fd obsah.Pokusit se o obnoven\u00ed bloku<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n
    <\/ul><\/figure>\n","protected":false},"excerpt":{"rendered":"

    V\u0160MVV pomohla svou z\u00e1\u0161titou k vyd\u00e1n\u00ed nov\u00e9 vysoko\u0161kolsk\u00e9 u\u010debnice – Digital-Art-Content: Praktikum tvorby marketingov\u00e9ho obsahu a m\u011b\u0159en\u00ed jeho efektivity.<\/p>\n","protected":false},"featured_media":5120,"template":"","kategoria":[11],"mesto":[],"skola":[],"class_list":["post-5114","aktuality","type-aktuality","status-publish","has-post-thumbnail","hentry","kategoria-novinky"],"yoast_head":"\nDigital-Art-Content: Nov\u00e1 vysoko\u0161kolsk\u00e1 u\u010debnice vydan\u00e1 i pod z\u00e1\u0161titou V\u0160MVV - Vysok\u00e1 \u0161kola mezin\u00e1rodn\u00edch a verejn\u00fdch vztah\u016f<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/vsmvv.cz\/sk\/aktuality\/nova-vysokoskolska-ucebnica-vydana-aj-pod-zastitou-vsmvv\/\" \/>\n<meta property=\"og:locale\" content=\"sk_SK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Digital-Art-Content: Nov\u00e1 vysoko\u0161kolsk\u00e1 u\u010debnice vydan\u00e1 i pod z\u00e1\u0161titou V\u0160MVV - 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