Marketing a Public Relations (PR)

Study form

Prague Bratislava

Why study this orientation?

You will learn how to prepare an integrated marketing communication strategy and how to plan individual tools, whether it is advertising, PR, sales support, event marketing and more. You will be able to manage marketing campaigns and PR, monitor them and track their success so that you can apply in a PR and advertising agency or in any other organization. You can handle marketing communication not only in a digital, but also in a real off-line environment.

Graduate profile

Where can a graduate of the specialization apply?

Profile courses

Current trends in PR managementMarketing researchMedia and performance campaign managementConsumer behaviorAnalytics and measuring the effectiveness of marketing tools

Graduate profile

Marketing communication managerPR ManagerMarketing tools analystEvent managerDigital Marketing Manager

Advantages of studying at VŠMVV

Individual approach

Our students are our partners and not a mere number on the list

No more learning by heart

With us, you will gain real skills and practical experience

First class teachers

You will be taught by top managers, marketers or entrepreneurs

Internships already during the study

Possibility of internships in domestic and international institutions

Possibility to work in a student agency

Selected students will be able to work on real contracts already during their studies

Erasmus +

Possibility to travel to dozens of countries

Indicative study plan

1. semester

Semester	Name of the subject
Fall	Principles of state governance and the constitutional political system of the Czech Republic / Slovakia
Fall	Selected chapters from management
Fall	Selected chapters from marketing
Fall	Business economics
Fall	Public sector and its functioning
Fall	English language I

2. semester

Semester	Name of the subject
Spring	Economy and economics
Spring	Integrated marketing communication
Spring	International strategic marketing
Spring	Management of economics and finance
Spring	English language II

3. semester

Semester	Name of the subject
Fall	ICT and information systems
Fall	Human resource management
Fall	International trade negotiations
Fall	English language III
Fall	Digital marketing
Fall	Strategic management of digital marketing
Fall	Optional subject

4. semester

Semester	Name of the subject
Spring	Quantitative methods and analyzes
Spring	Marketing research
Spring	English language IV
Spring	Social media marketing
Spring	Content marketing
Spring	Optional subject

5. semester

Semester	Name of the subject
Fall	Bachelor thesis seminar
Fall	English language V
Fall	Media and performance campaign management
Fall	Analytics and measuring the effectiveness of marketing tools
Fall	Management strategy in a media and communication agency
Fall	Optional subject
Fall	Optional subject

6. semester

Semester	Name of the subject
Spring	Internship

Optional subjects

Semester	Name of the subject
	International tourism and sustainability
	Marketing research in international tourism
	Digital marketing in international tourism
	Creativity and its cultural differences
	Management of digital marketing tools
	Current trends in PR management
	Consumer behavior
	Foreign language - French I-IV
	Foreign language - Italian I-IV
	Foreign language - German I-IV
	Foreign language - Spanish I-IV
	Foreign language - Russian I-IV

We care about students

Satisfied students are our best advertisement.

Lukáš

My work is time consuming because I do not choose when and where I will have to participate in an international mission. However, thanks to the fantastic approach of the teachers, who always try to adapt the schedule and exam requirements to the part-time students, I have no problem prosecuting the work and educating myself at the same time.

Petra

I have already chosen VŠMVV for my bachelor's studies, mainly because of the field of PR, and I liked it so much that I decided to continue my master's studies here as well. The strongest aspect of the school is the individual approach to students.

Bohdan

What certainly surprised me and I think that the strongest aspect of the College of International and Public Relations Prague is the incorporation of theory into practice. Another important condition for my school choice is a strong and cooperative team. The school certainly meets this condition.

School partners

Don't be afraid to want more,

Let's do it together.

If our offer appealed to you, fill in a non-binding study registration. The entire admission procedure is free of charge. Alternatively, test your knowledge in our quiz.

Application Quiz

Vysoká škola mezinárodních a veřejných vztahů Praha

Open door day

VŠMVV prepares an Open door day on a monthly basis, for each city separately. You can come in person for an individual tour between 10-16: 00, or come to the main program, which always starts at 16:00. Advance registration is not required.

8. 9. 2022Prague / Bratislava

13. 10. 2022Prague / Bratislava

24. 11. 2022Prague / Bratislava

15. 12. 2022Prague / Bratislava

WOULD YOU PREFER SOME OTHER OPEN DOOR DAY DATES