Why study this program?
"I know, from my many years of experience, that quality education, together with experience in the field, is key to student development," says former CzechTourism CEO and program guarantor doc. Monika Palatková. Thanks to signed cooperation agreements with major market players such as the Trade and Tourism Association, the Association of Hotels and Restaurants or the Association of Communication Agencies, students will be able to choose the internship that suits them best.
Furthermore, selected students will be able to work during their studies for real clients in our Students' marketing agency. In addition to gaining valuable experience, they will have the opportunity to earn a living while studying.
The study program is taught only in the Czech language.
International Management and Marketing
Professional orientations
Orientation
Digital brand management
Learn to build a love brand in online space.
Orientation
Digital marketing
Get an overview of the latest news from online marketing.
Orientation
International management and marketing
Learn how to manage companies and sell their services or products.
Orientation
Marketing a Public Relations (PR)
Become an expert in marketing and communication.
Orientation
Marketing and business in tourism
Learn how to create a successful business and marketing plan in the tourism market.
Orientation
Hotel and spa manager
Gain knowledge about managing hotels, spas or wellness and gastronomic facilities.
Orientation
Sales and marketing manager
Gain an overview of the planning and implementation of the company's business policy in an international environment.
Individual approach
Our students are our partners and not a mere number on the list
No more learning by heart
With us, you will gain real skills and practical experience
Possibility to work in a student agency
Selected students will be able to work on real contracts already during their studies
First class teachers
You will be taught by top managers, marketers or entrepreneurs
Erasmus +
Possibility to travel to dozens of countries
Internships already during the study
Possibility of internships in domestic and international institutions
Study program partners
Frequently Asked Questions
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Is it possible to study international management and marketing in Prague and also in Bratislava? +
Yes, this study program can be studied in the Czech Republic and Slovakia. -
What are the professional orientations in this program? +
The study program International Management and Marketing is offered in two specializations (international tourism and digital marketing management), which offer seven professional specializations. Digital marketing Digital brand management Marketing and Public Relations (PR) International management and marketing Marketing and business in tourism Sales and marketing manager Hotel and spa manager -
What do the individual professional orientations mean? +
All professional specializations have a similar composition of the subject. However, in the higher subjects, the individual specializations in the offer of compulsory elective subjects differ, thanks to which the students focus on the selected area. For example, students of Digital Marketing take on the operation of online advertising, PPC campaigns and the like in more depth, while students of Marketing and Tourism in Business focus more on hotel and travel agency management, tourism marketing, etc. -
Is this study program accredited? +
Yes, in 2020 we received accreditation for the next period.
Vysoká škola mezinárodních a veřejných vztahů Praha
Open door day
VŠMVV prepares an Open door day on a monthly basis, for each city separately. You can come in person for an individual tour between 10-16: 00, or come to the main program, which always starts at 16:00. Advance registration is not required.
WOULD YOU PREFER SOME OTHER OPEN DOOR DAY DATES
