If our offer appealed to you, fill in a non-binding study registration. The entire admission procedure is free of charge. Alternatively, test your knowledge in our quiz.
Vysoká škola mezinárodních a verejných vztahů / International management and marketing
Learn how to manage companies and sell their services or products.
You will gain knowledge and skills of marketing and management in the context of the international environment. Your advantage will be mastering the preparation and management of the entire marketing process in the international market with all cultural and other differences. You will learn to think, plan, communicate and manage marketing processes in a global environment.
Thanks to your international orientation and language skills, you can think about working at home and abroad, especially in management positions in marketing agencies, marketing departments of private companies and also in public administration organizations or non-profit organizations.
Graduate profile
Profile courses
International strategic marketingCreativity and its cultural differencesIntegrated marketing communicationInternational business negotiationsConsumer behaviorGraduate profile
International Marketing ManagerMarketing communication managerManager for the selected territoryKey account managerBrand managerOur students are our partners and not a mere number on the list
With us, you will gain real skills and practical experience
You will be taught by top managers, marketers or entrepreneurs
Possibility of internships in domestic and international institutions
Selected students will be able to work on real contracts during their studies
Possibility to travel to dozens of countries
Semester | Name of the subject | |
---|---|---|
Fall | Principles of state governance and the constitutional political system of the Czech Republic / Slovakia | |
Fall | Selected chapters from management | |
Fall | Selected chapters from marketing | |
Fall | Business economics | |
Fall | Public sector and its functioning | |
Fall | English language I |
Semester | Name of the subject | |
---|---|---|
Spring | Economy and economics | |
Spring | Integrated marketing communication | |
Spring | International strategic marketing | |
Spring | Management of economics and finance | |
Spring | English language II |
Semester | Name of the subject | |
---|---|---|
Fall | ICT and information systems | |
Fall | Human resource management | |
Fall | International trade negotiations | |
Fall | English language III | |
Fall | Digital marketing | |
Fall | Strategic management of digital marketing | |
Fall | Optional subject |
Semester | Name of the subject | |
---|---|---|
Spring | Quantitative methods and analyzes | |
Spring | Marketing research | |
Spring | English language IV | |
Spring | Social media marketing | |
Spring | Content marketing | |
Spring | Optional subject |
Semester | Name of the subject | |
---|---|---|
Fall | Bachelor thesis seminar | |
Fall | English language V | |
Fall | Media and performance campaign management | |
Fall | Analytics and measuring the effectiveness of marketing tools | |
Fall | Management strategy in a media and communication agency | |
Fall | Optional subject | |
Fall | Optional subject |
Semester | Name of the subject | |
---|---|---|
Spring | Internship |
Semester | Name of the subject | |
---|---|---|
International tourism and sustainability | ||
Marketing research in international tourism | ||
Digital marketing in international tourism | ||
Creativity and its cultural differences | ||
Management of digital marketing tools | ||
Current trends in PR management | ||
Consumer behavior | ||
Foreign language - French I-IV | ||
Foreign language - Italian I-IV | ||
Foreign language - German I-IV | ||
Foreign language - Spanish I-IV | ||
Foreign language - Russian I-IV |
Satisfied students are our best advertisement.
I appreciate that there are mainly experienced teachers with extensive experience. I also certainly enjoy the various projects we can be involved in, such as the project Embassy or the project Security with General Andor Šándor.
I have already chosen VŠMVV for my bachelor's studies, mainly because of the field of PR, and I liked it so much that I decided to continue my master's studies here as well. The strongest aspect of the school is the individual approach to students.
I came to VŠMVV from a small town and a small school. Two things were important to me when choosing a college: the access to students and the composition of teachers. So I couldn't end up in a better place than here. I have the opportunity to be Teresa, not a number. Thanks to the school, I also got some interesting internships.
Don't be afraid to want more,
If our offer appealed to you, fill in a non-binding study registration. The entire admission procedure is free of charge. Alternatively, test your knowledge in our quiz.
Vysoká škola mezinárodních a veřejných vztahů Praha
VŠMVV prepares an Open door day on a monthly basis, for each city separately. You can come in person for an individual tour between 10-16: 00, or come to the main program, which always starts at 16:00. Advance registration is not required.
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