Digital marketing

Study form

Prague Bratislava

Why study this orientation?

Thanks to this specialization, you will gain practical training in the field of strategic planning, use and management of modern digital marketing tools. We will teach you how to work with content, because "content is king". You will learn to manage, implement and monitor other follow-up marketing activities and report and control the results using analytical tools. You will learn to work not only with online tools, but also live communication with partners and clients.

You can choose to work for an advertising or media agency, another private company, the public or non-profit sector, or start your own business.

Graduate profile

Where can a graduate of the specialization apply?

Profile courses

Social Media MarketingMarketing researchContent marketingIntegrated marketing communicationDigital marketing

Graduate profile

Digital Marketing ManagerSocial media managerContent ManagerDigital account managerKey account manager

Advantages of studying at VŠMVV

Individual approach

Our students are our partners and not a mere number on the list

No more learning by heart

With us, you will gain real skills and practical experience

First class teachers

You will be taught by former ministers, managers or diplomats

Possibility to work in a student agency

Selected students will be able to work on real contracts already during their studies

Internships already during the study

Possibility of internships in domestic and international institutions

Erasmus +

Possibility to travel to dozens of countries

Indicative study plan

1. semester

Semester	Name of the subject
Fall	Principles of state governance and the constitutional political system of the Czech Republic / Slovakia
Fall	Selected chapters from management
Fall	Selected chapters from marketing
Fall	Economics
Fall	Public sector and its functioning
Fall	English language I

2. semester

Semester	Name of the subject
Spring	Economy and economics
Spring	Integrated marketing communication
Spring	International strategic marketing
Spring	Management of economics and finance
Spring	English language II

3. semester

Semester	Name of the subject
Fall	ICT and information systems
Fall	Human resource Management
Fall	International trade negotiations
Fall	English language III
Fall	Digital marketing
Fall	Strategic management of digital marketing
Fall	Optional subject

4. semester

Semester	Name of the subject
Spring	Quantitative methods and analyzes
Spring	Marketing research
Spring	English language IV
Spring	Social media marketing
Spring	Content marketing
Spring	Optional subject

5. semester

Semester	Name of the subject
Fall	Bachelor thesis seminar
Fall	English language V
Fall	Media and performance campaign management
Fall	Analytics and measuring the effectiveness of marketing tools
Fall	Management strategy in a media and communication agency
Fall	Optional subject
Fall	Optional subject

6. semester

Semester	Name of the subject
Spring	Professional experience

Profile / optional subjects

Semester	Name of the subject
	International tourism and sustainability
	Marketing research in international tourism
	Digital marketing in international tourism
	Creativity and its cultural differences
	Management of digital marketing tools
	Current trends in PR management
	Consumer behavior
	Foreign language - French I-IV
	Foreign language - Italian I-IV
	Foreign language - German I-IV
	Foreign language - Spanish I-IV
	Foreign language - Russian I-IV

We care about students

Satisfied students are our best advertisement.

Tereza

I came to VŠMVV from a small town and a small school. Two things were important to me when choosing a college: the access to students and the composition of teachers. So I couldn't end up in a better place than here. I have the opportunity to be Teresa, not a number. Thanks to the school, I also got some interesting internships.

Bohdan

What certainly surprised me and I think that the strongest aspect of the College of International and Public Relations Prague is the incorporation of theory into practice. Another important condition for my school choice is a strong and cooperative team. The school certainly meets this condition.

Petra

I have already chosen VŠMVV for my bachelor's studies, mainly because of the field of PR, and I liked it so much that I decided to continue my master's studies here as well. The strongest aspect of the school is the individual approach to students.

School partners

Don't be afraid to want more,

Let's do it together.

If our offer appealed to you, fill out a non-binding study registration. The entire admission procedure is free of charge. Alternatively, test your knowledge in our quiz.

Application Quiz

Vysoká škola mezinárodních a veřejných vztahů Praha

Open door day

VŠMVV prepares an Open door day on a monthly basis, for each city separately. You can come in person for an individual tour between 10-16: 00, or come to the main program, which always starts at 16:00. Advance registration is not required.

8. 9. 2022Prague / Bratislava

13. 10. 2022Prague / Bratislava

24. 11. 2022Prague / Bratislava

15. 12. 2022Prague / Bratislava

WOULD YOU PREFER SOME OTHER OPEN DOOR DAY DATES