If our offer appealed to you, fill in a non-binding study registration. The entire admission procedure is free of charge. Alternatively, test your knowledge in our quiz.
Vysoká škola mezinárodních a verejných vztahů / Marketing and business in tourism
Learn how to create a successful business and marketing plan in the tourism market.
You will get an overview of how marketing and business in tourism work. You can try how to prepare a business plan, marketing strategy, but also a financial plan for the realization of your business plan in the tourism market. You can orientate yourself in the market and make effective decisions in a dynamic, technology-influenced environment. You can use your skills not only in developing your own business, but also in the private sector in tourism or as an expert - consultant for the entire tourism segment. You can even realize your ambitions in the development of tourism destinations in public administration and the non-profit sector.
Graduate profile
Profile courses
Destination marketing managementInternational tourismInternational trade negotiationsProduct creation managementHuman resource ManagementGraduate profile
Businessman in tourism servicesConsultantTourism Services ManagerManager of the development of sustainable tourism in the public or non-profit sectorOur students are our partners and not a mere number on the list
With us, you will gain real skills and practical experience
You will be taught by top managers, marketers or entrepreneurs
Possibility of internships in domestic and international institutions
Selected students will be able to work on real contracts already during their studies
Possibility to travel to dozens of countries
Semester | Name of the subject | |
---|---|---|
Fall | Principles of state governance and the constitutional political system of the Czech Republic / Slovakia | |
Fall | Selected chapters from management | |
Fall | Selected chapters from marketing | |
Fall | Business economics | |
Fall | Public sector and its functioning | |
Fall | English language I |
Semester | Name of the subject | |
---|---|---|
Spring | Economy and economics | |
Spring | Integrated marketing communication | |
Spring | International strategic marketing | |
Spring | Management of economics and finance | |
Spring | English language II |
Semester | Name of the subject | |
---|---|---|
Fall | ICT and information systems | |
Fall | Human resource management | |
Fall | International trade negotiations | |
Fall | English language III | |
Fall | International tourism | |
Fall | Destination marketing management | |
Fall | Optional subject |
Semester | Name of the subject | |
---|---|---|
Spring | Quantitative methods and analyzes | |
Spring | Marketing research | |
Spring | English language IV | |
Spring | Hotel, spa and wellness management | |
Spring | Hotel operation management | |
Spring | Optional subject |
Semester | Name of the subject | |
---|---|---|
Fall | Bachelor thesis seminar | |
Fall | English language V | |
Fall | Destination marketing strategy | |
Fall | Product creation management | |
Fall | Financial management of the hotel and spa facilities | |
Fall | Optional subject | |
Fall | Optional subject |
Semester | Name of the subject | |
---|---|---|
Spring | Internship |
Semester | Name of the subject | |
---|---|---|
International tourism and sustainability | ||
Marketing research in international tourism | ||
Digital marketing in international tourism | ||
Creativity and its cultural differences | ||
Management of digital marketing tools | ||
Current trends in PR management | ||
Consumer behavior | ||
Foreign language - French I-IV | ||
Foreign language - Italian I-IV | ||
Foreign language - German I-IV | ||
Foreign language - Spanish I-IV | ||
Foreign language - Russian I-IV |
Satisfied students are the best business card.
I appreciate that there are mainly experienced teachers with extensive experience. I also certainly enjoy the various projects we can be involved in, such as the project Embassy or the project Security with General Andor Šándor.
What certainly surprised me and I think that the strongest aspect of the College of International and Public Relations Prague is the incorporation of theory into practice. Another important condition for my school choice is a strong and cooperative team. The school certainly meets this condition.
I have already chosen VŠMVV for my bachelor's studies, mainly because of the field of PR, and I liked it so much that I decided to continue my master's studies here as well. The strongest aspect of the school is the individual approach to students.
Don't be afraid to want more,
If our offer appealed to you, fill in a non-binding study registration. The entire admission procedure is free of charge. Alternatively, test your knowledge in our quiz.
Vysoká škola mezinárodních a veřejných vztahů Praha
VŠMVV prepares an Open door day on a monthly basis, for each city separately. You can come in person for an individual tour between 10-16: 00, or come to the main program, which always starts at 16:00. Advance registration is not required.
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